The BARBIE “Bounce,” the TWITTER Tumble & the Ascendence of AI
The Barbie movie has made $1.5 billion – so far. [...]
Victoria Secret’s Newest “Blooper Reel” Addition and Other Cool Summer Scoops
“Summertime and the livin’ is easy.” So said George Gershwin, [...]
The Most Patriotic Brands In America. One of Them For 22 Years In A Row!
Over 6,000 consumers assessed over 1,200 brands to identify the [...]
Which D2C brands have innovated into the top-50?
20th annual Most Innovative Brands survey 8,100 consumers participated 50 [...]
These Brands Got Consumers To Pay More For Them!
Here’s a dozen brands that increased prices and didn’t have [...]
Most Disappointing Brand Of The Week
How big a brand do you have to be to [...]
Brands Make Mistakes
They just do. They make gaffes. They blunder. It’s part [...]
These Are 2022’s Most Patriotic Brands
Every day the brandscape gets more complicated – by increased [...]
Mad Men Redux: The Unique Selling Proposition
Here’s a blast-from-the-past brand differentiation technique. The Unique Selling Proposition. [...]
A Fable For Forever
Some marketers say they get their best, new ideas during [...]