Loyalty Isn’t Set In Stone – It’s Set In Code.
Here’s Sarah Mahoney’s MediaPost takeaway from Brand Keys’ 17th annual [...]
Must-Read Brand Loyalty Insights
I wanted to share an insightful article by Sarah Mahoney [...]
Marketing & Branding Magic: The No. 100
Here’s how to do the trick: https://customerland.net/passikoff-getting-100-on-the-brand-test Find [...]
High Achievement and Haute Couture Branding
They both take place in the framework of very high [...]
Is Real Patriotism Possible?
Because it’s a more challenging, tribal, partisan, and political landscape [...]
Why Consumers Love Lists
Here's why: https://thecustomer.net/passikoff-is-your-brand-on-the-right-list Find out more about what makes [...]
We Invite You to Play “Matchless Marketing or Brand Blunder?”
Here’s a question about brands or marketing or brand-marketing. You [...]
What Major League Loyalty Contributes To Brand Profitability!
Stats appear here: https://thecustomer.net/passikoff-playing-to-win-for-fan-loyalty Go (YOUR BRAND, LEAGUE OR TEAM) [...]
How To Get Consumers To Sing Your Praises?
Emulate this one. A marketer so effective their efforts were [...]
Meeting Your Customers’ Expectations Is Good
Having your brand meet customers’ very high expectations is good. [...]