Caveat Venditor
Consumers may tell you one thing, but what they don’t [...]
How Bud Blew It
Brands frequently confuse market size with market opportunity. They see [...]
‘Twas the Year in Marketing: A Holiday Recap for the Marketing-Minded
Our year-end toast to brands, ads, billboards, taglines, loyalty points, [...]
The BARBIE “Bounce,” the TWITTER Tumble & the Ascendence of AI
The Barbie movie has made $1.5 billion – so far. [...]
Mad Men Redux: The Unique Selling Proposition
Here’s a blast-from-the-past brand differentiation technique. The Unique Selling Proposition. [...]
How To Support Your Brand During This Crisis
Brand Keys has developed an emotional assessment tool that measures [...]
Advertising That Gets Consumers to Rally Round the Brand
Happy July 4th! When you have a moment, we invite [...]
2017 Holiday Spend Survey and the Best Gift For Marketing, Advertising, & Brand Folks on Your List (Naughty or Nice)
According to 11,625 consumers, this year’s average holiday spend will [...]