How & Where Media Is Consumed Affects Brand Loyalty. Media GPS Proves It.
To say brand communications matter would be an understatement. Ads, [...]
Brand & Marketing’s Magic Numbers: 6, 11, 18, 20 and 1
Loyalty is 6X more powerful than satisfaction, 11X more accurate [...]
How Do You Feel About Gun Control?
Sixty-four percent (64%) of respondents in the 3rd wave of [...]
New Insights About Your Customers
Brand Keys always welcomes the opportunity to share insights with [...]
August Is “Brand Innovation Month”
Well, not really. But it could be because this is [...]
2019’s Most Innovative Tech Brands
It was Peter Drucker, the legendary management consultant, who noted, [...]
Advertising That Gets Consumers to Rally Round the Brand
Happy July 4th! When you have a moment, we invite [...]
Who Is America’s Most Patriotic Brand?
We all know there’s no shortage of brand challenges. And [...]
Marketing is a lot like sex. . .
. . . everybody thinks they’re good at it! But, [...]
What to Do When Ad Campaigns & Logos Don’t Work
Wells Fargo has struggled to engage (and re-engage) its customers. [...]