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Well, not really.

But it could be because this is the time each year Brand Keys releases the results of its annual Most Innovative Tech Brands survey.

This is our 7th year conducting the survey, and this year we’ve identified some loyalty paradigm shifts that will have a number of outcomes that will affect brand perceptions, market behaviors, and bottom lines.

We always welcome these opportunities to share our survey findings with our clients and colleagues, and in this instance invite you to read Mike Giambattista’s Wise Marketer article, “Brand Loyalty Survey: The Most Innovative Tech Brands.

For additional insights into innovation transformation, innovation half-life, and the marketing aftereffects of innovation inactivity, feel free to reach out to Leigh Benatar(leighb@brandkeys.com) for a detailed report.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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