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Sixty-four percent (64%) of respondents in the 3rd wave of our TV News Trust survey said heavier-than-usual TV news coverage and editorial POVs regarding gun violence were the dominant basis for current trust evaluations.

For additional metrics and insights, we invite you to read our Research Intelligencer survey here: “MSNBC Ascends In TV News Trust: Fox News, ‘Trump’ Plummet

Another 25% of the 3,972 respondents cited reporting on the president and Congress, and 9% indicated analysis of the economy. Of the remaining 2%, nobody mentioned video games.

What that means we’ll leave up to you.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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