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To say brand communications matter would be an understatement.

Ads, commercials, videos, blogs, print, social, outdoor, all matter when it comes to building a brand. And we’re pretty sure your media shops know how to cost-effectively target consumers.

The thing is, cost-effective targeting is one issue. Creating brand engagement and loyalty via media consumption is an entirely different issue. How and where ads are consumed can have tremendous effects on loyalty.

This year Brand Keys merged our independently-validated emotional engagement loyalty metrics with Media GPS. This unique data set, developed by Brand Keys, was employed by The Advertising Research Foundation in their seminal “How Advertising Works Today” initiative. Correlations between Media GPS-enhanced loyalty metrics and actual sales were 0.82+. So, a very, very close relationship, making these loyalty metrics the most accurate anywhere in the marketing or research world.

How does it work? Well, in the same way traditional GPS provides accurate determination of geographical locations, Media GPS, pinpoints the strategic intersection of brand engagement and media consumption. It identifies precisely where brands can strategically amplify loyalty along their category path-to-purchase – among those already-targeted consumers.

For some additional insights and information, we invite you to read How and Where Media Is Consumed Has Dramatic Effects On Brand Loyalty from Agility PR Solutions:

For more specific details about the methodology, the 2020 Customer Loyalty Engagement Index, real-world applications, and ways to turn research into prediction, arrange a call with Leigh Benatar at 212-532-6028 or reach out at leighb@brandkeys.com.

Blending emotional engagement and media-consumption is now part of our ongoing predictive loyalty measurements and reporting format. We invite to make it part of yours.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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