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Answer: Mother’s Day.

Mother’s Day has come to encompass a broader spectrum of relationships, connections, and emotional bonds. It’s becomes a widespread, collective celebration.

The holiday celebrant-range includes everyone! Moms, wives, step-moms, female relatives and friends, divorced parents, single-parents, same-sex and civil union households. It crosses every cultural, ethnic, and religious border, making it the most inclusive holiday on the calendar.

The increase in who is now a “qualified participant” in Mother’s Day has its roots in demographic change. But interestingly, it also tracks with the women’s rights movement. It has become a celebration of women, whether they hold the official title of “Mom” or not. For that reason, Mother’s Day has become both a retailers’ dream – and opportunity!

Want to see how celebrants are planning to honor that special woman in their lives? We invite you to read Tanya Gazdik’s Marketing Daily column, “Mother’s Day Spending Predicted To Be Up 4%.”

My son once remarked that Mother’s Day shopping was hard because she deserved a diamond and he only had enough money for a candle! Don’t worry. She’s going to love whatever you get her!


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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