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We’re pretty sure if we’ve learned anything in the past 90 days, it’s that there’s no playbook for closing and then re-opening a state.

Sure, there are “guidelines,” but when it comes to retail, it’s going to be a lot different. “Re-marketing” will be the prevailing strategic objective for the rest of 2020.

Here are some helpful hints from Pymts, entitled “Reopening Faces Its Next Challenge: Retail Marketing.

As things continue to  “open up” there is sure to be a resettling and recalibration of what consumers really expect. Retailers in all sectors need to be comfortable and realistic as to what they can – and should – deliver.

Let us know if Brand Keys can help you prepare for what’s next. Be well and be safe.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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