We’re pretty sure if we’ve learned anything in the past 90 days, it’s that there’s no playbook for closing and then re-opening a state.
Sure, there are “guidelines,” but when it comes to retail, it’s going to be a lot different. “Re-marketing” will be the prevailing strategic objective for the rest of 2020.
Here are some helpful hints from Pymts, entitled “Reopening Faces Its Next Challenge: Retail Marketing.”
As things continue to “open up” there is sure to be a resettling and recalibration of what consumers really expect. Retailers in all sectors need to be comfortable and realistic as to what they can – and should – deliver.
Let us know if Brand Keys can help you prepare for what’s next. Be well and be safe.
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