Pandemic Tests Apparel Shopper Loyalty
Since the pandemic, 22 retailers have filed for Chapter 11. [...]
What Retail Does Next
We’re pretty sure if we’ve learned anything in the past [...]
What’s Retail’s Most Inclusive Holiday?
Answer: Mother’s Day. Mother’s Day has come to encompass a [...]
Black Friday vs. Cyber Monday
HERE’S WHAT OUR BRAND KEYS EMOTIONAL ENGAGEMENT METRICS PREDICTED: Earlier [...]
Black November
Earlier (and earlier) holiday shopping has become the “new normal.” [...]
A Brand Wrapped In Bankruptcy Inside An Enigma
The weekend of July 4th Toys ‘R’ Us shut all [...]
Back-to-School Lessons for Brands
The 24th annual Brand Keys Back-to-School (B2S) survey conducted among [...]
The Secret of Victoria’s Secret’s Sag
If you ask leading questions whereby respondents tell you what [...]
Why Retail Is So Hard
You'd think that between the internet, pricing apps, fast-fashion, and [...]
Sometimes the Business of Brands Is Just Business
We’re pretty proud of our ability to identify what consumers [...]