Trump Post-Presidency Brand Plummets
Brand Keys has tracked the value of the Trump brand [...]
62,984,828 Voted In 2016 and the Polls Got It Wrong!
Traditional election polls are snapshots of moments in time, so [...]
Presidential Polls Don’t Predict
Sorry, they don’t. They’re snapshots of particular moments in time, [...]
How Do You Feel About Gun Control?
Sixty-four percent (64%) of respondents in the 3rd wave of [...]
Brand Research and the New Face of Patriotism
Given the extraordinary degree of political enmity in the United [...]
Trump Brand Update
The Trump brand has changed. Radically. Five years ago [...]
The Politics of Actually Selling Something to Consumers
Yes, yes, tweets are terrific and social networking is swell, [...]
“Fake TV News” Engenders More Trust Than The President
Drawing from our Brand Keys 2018 Customer Loyalty and Engagement [...]
A Postmortem of the Ivanka Brand
Ivanka Trump announced the death of her brand last week. [...]
What’s The Price Of An AR-15 To A Brand?
Dick’s Sporting Goods announced it was ending sales of assault-style [...]