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John Wayne And The Most-Patriotic People In America

24/7 Wall Street recently did a ranking of John Wayne’s [...]

By Robert Passikoff|2021-06-07T13:24:33+00:00June 7, 2021|Brand Engagement, Customer Loyalty, patriotism, Uncategorized|Comments Off on John Wayne And The Most-Patriotic People In America

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Presidential Polls Don’t Predict

Sorry, they don’t. They’re snapshots of particular moments in time, [...]

By Robert Passikoff|2020-10-13T17:35:08+00:00October 13, 2020|Brand Engagement, patriotism, Politics, Uncategorized|Comments Off on Presidential Polls Don’t Predict

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Advertising That Gets Consumers to Rally Round the Brand

Happy July 4th! When you have a moment, we invite [...]

By Robert Passikoff|2019-07-04T03:29:41+00:00July 4, 2019|advertising, patriotism, Uncategorized|Comments Off on Advertising That Gets Consumers to Rally Round the Brand

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Brand Research and the New Face of Patriotism

Given the extraordinary degree of political enmity in the United [...]

By Robert Passikoff|2018-11-05T02:56:10+00:00November 5, 2018|Brand Engagement, patriotism, Politics|Comments Off on Brand Research and the New Face of Patriotism

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