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As America approaches its 250th birthday, many brands are embracing patriotic themes. Too often, however, patriotism is used as a marketing tactic rather than embraced as a brand value.

Our 25th annual Most Patriotic Brands survey identified nine dimensions of American identity that shape how consumers define patriotism.

The results are clear: patriotism is more than a cultural value it’s a business driver. Brands seen as genuinely patriotic earn stronger emotional connections, deeper loyalty, and higher sales and profits.

The bottom line: Consumers don’t consider a brand patriotic because of a campaign. Brands earn that distinction by standing for something bigger than the products they sell.

Here’s how: https://customerland.net/passikoff-real-vs-borrowed-brand-patriotism/

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