We’ve just released Brand Keys’ 25th annual Most Patriotic Brands survey, and the findings are clear: authentic patriotism matters more than all the flags, fireworks, holiday sales, red-white-and-blue bunting, and most ambitious CSR campaigns you can cram into a parade!
All that’s fun, but real patriotism is emotional, measurable, and a proven driver of brand engagement, sales, and profitability. Oh, and that’s true regardless of political affiliation.
You can find a Customerland deep-dive into brand patriotism and winners here, and some additional MediaPost insights here.
Congratulations to this year’s top 100 Most Patriotic Brands and Happy 250th, America!
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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