Mind The Gap! And the 2024 TRENDS.
The gap between what consumers expect and what they feel [...]
The Greatest Story Ever Told!
Great stories make brands great. Because storytelling is a great [...]
Tracking Brand Loyalty
pc magazine looked at our Brand Keys Loyalty Leaders lists [...]
ChatGPT Joins Loyalty Legends, Why Loyalty Is “Boffo,” and This Year’s Top 100 Brands
Loyalty is a leading-indicator of consumer behavior and brand profitability. [...]
The BARBIE “Bounce,” the TWITTER Tumble & the Ascendence of AI
The Barbie movie has made $1.5 billion – so far. [...]