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The Greatest Story Ever Told!

Great stories make brands great. Because storytelling is a great [...]

By Robert Passikoff|2023-12-05T01:37:56+00:00November 7, 2023|Brand Engagement, Brand Management, Entertainment, Loyalty, Trends, Uncategorized|Comments Off on The Greatest Story Ever Told!

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Tracking Brand Loyalty

pc magazine looked at our Brand Keys Loyalty Leaders lists [...]

By Robert Passikoff|2024-05-02T13:17:33+00:00October 30, 2023|Brand Engagement, Consumer Goods, Customer Loyalty, Loyalty, Trends, Uncategorized|Comments Off on Tracking Brand Loyalty

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ChatGPT Joins Loyalty Legends, Why Loyalty Is “Boffo,” and This Year’s Top 100 Brands

Loyalty is a leading-indicator of consumer behavior and brand profitability. [...]

By Robert Passikoff|2023-12-05T01:55:47+00:00September 13, 2023|Brand Engagement, consumer expectations, Consumer Goods, Loyalty, Media, Retail, Social Media, Technology, Trends, Uncategorized|Comments Off on ChatGPT Joins Loyalty Legends, Why Loyalty Is “Boffo,” and This Year’s Top 100 Brands

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The BARBIE “Bounce,” the TWITTER Tumble & the Ascendence of AI

The Barbie movie has made $1.5 billion – so far. [...]

By Robert Passikoff|2023-12-05T00:25:06+00:00September 12, 2023|advertising, Brand Engagement, consumer expectations, Entertainment, Loyalty, Media, Millennials, Retail, Trends, Trust, Uncategorized|Comments Off on The BARBIE “Bounce,” the TWITTER Tumble & the Ascendence of AI

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