Meeting Your Customers’ Expectations Is Good
Having your brand meet customers’ very high expectations is good. [...]
About Those Brand-Related Choices You Make Each Day. . .
Depending on category and age cohort, 5,950 to 10,500 of [...]
Tracking Brand Loyalty
pc magazine looked at our Brand Keys Loyalty Leaders lists [...]
Jeep Rules The Road and House Of Mouse Towers
Patriotism matters. More and more for brands. Here’s what MarketWatch [...]
The Most Patriotic Brands In America
Here’s this year’s 50 Most Patriotic Brands. Despite the rise [...]
The Most Patriotic Brands In America. One of Them For 22 Years In A Row!
Over 6,000 consumers assessed over 1,200 brands to identify the [...]
These Brands Got Consumers To Pay More For Them!
Here’s a dozen brands that increased prices and didn’t have [...]
Most Disappointing Brand Of The Week
How big a brand do you have to be to [...]
What To Do When Your Brand Runs Out of Dough
Last month Domino’s extinguished their pizza ovens, turned off the [...]
Consumers 3x More Likely To Trust Their Shampoo Than News Media
Issues of trust are central to all human social, consumer, [...]