It comes as no surprise to anyone that COVID-19 has changed life as we knew it in a lots of ways.
But those changes haven’t slowed brands down. Particularly when it comes to seeking opportunities to leverage current circumstances. If anything, that search had been amplified, with some programs bound to be more (or less) acceptable to consumers than others.
Take a look at some new co-branding programs that purport to leverage the upside of brands and the downside of pandemic life as reported in The Drum and see what you think.
Because the first rule of successful branding is, “Thou shalt not piss off thy consumer!”
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