‘Twas the Year in Marketing: A Holiday Recap for the Marketing-Minded
Our year-end toast to brands, ads, billboards, taglines, loyalty points, [...]
Unwrapping 2025 Holiday Sales
Holiday shopping didn’t start early – it just never [...]
Why The “Godfather Strategy” Doesn’t Work When It Comes To Real Loyalty!
Go ahead. Make them all the offers you think they [...]
DIY Research: What Could Possibly Go Wrong?
Not all projects belong on Pinterest: https://tinyurl.com/2axh2jcy Find out [...]
Research Can Hurt Your Brand
Depends on the research, of course. This research caused Disney [...]
Good Things Come in Threes
Why do things in threes feel so satisfying? Maybe it’s [...]
Hemingway On Brand Loyalty: A Farewell to Fickle
In an age of fleeting fads and juiced social networking, [...]
Marketing & Branding Magic: The No. 100
Here’s how to do the trick: https://customerland.net/passikoff-getting-100-on-the-brand-test Find [...]
High Achievement and Haute Couture Branding
They both take place in the framework of very high [...]
Is Real Patriotism Possible?
Because it’s a more challenging, tribal, partisan, and political landscape [...]