Can Research Design Get Any Worse?
The sad truth is a lot of research designs are [...]
Where There Is Loyalty, Point Programs & Discounts Are Of No Use!
Over the past 12 months, conventional notions of what drives [...]
Which came first? Consumer Expectations or Tech Innovation?
Expectations drive consumer behavior. Innovation is great, but consumers can’t [...]
This Is What Loyalty Looks Like In Nearly-Post Pandemic World
In a Q&A, The Wise Marketer asked Brand Keys to [...]
Which Brands Are 2021’s Loyalty Leaders?
No surprise that COVID absolutely changed a whole lot of [...]
A Donut’s Guide To Successful Branding
Today, brand values move faster than Joey Chestnut. He’s the [...]
Bye, Bye, Galaxy Note?
In a recent column we speculated there’d be no new [...]
You’re Watching Less TV News And Trusting It Less
Recently, viewers have quite literally “tuned out” the news. But [...]
A Blast From The Past
Recently, an email showed up from ESOMAR hyping a webinar [...]
“Most Memorable Marketing Blunder Ever!”
We’ve never been shy about calling out marketing misdeeds or [...]