We’ve never been shy about calling out marketing misdeeds or brand blunders.
But to be crystal clear, the subject of this Brand Keys Note is a real quote. From the brand itself!
You can read about it in our most recent column in The Customer, Leading With Brand Values.
Bottom Line? Be a real brand. Defend your heritage. Locate and leverage your brand values. Do insightful, predictive research. Create emotionally engaging advertising that reinforces brand values and differentiation, consumer gratification, and customer loyalty. You know, brand stuff.
It is written in the Book of Brands, “Blessed are the forgetful, for they get the better even of their blunders.”
Although, apparently not always.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.