70% of Americans drink coffee every day of their lives. That makes the U.S. 25th in per-capita coffee consumption in the world. (You’ll never guess who’s #1.)
On the other hand, 89% of people in the U.S. drink some sort of caffeinated beverage every day of their lives. So, we think it’s pretty fair to say, people don’t have a problem with caffeine. They have a problem without caffeine!
Here’s some brand loyalty insights about an alternative caffeine-delivery sector we reported in The Customer.
Life happens. Apparently caffeine helps.
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.