Recently, an email showed up from ESOMAR hyping a webinar entitled, “Selling Research Results Internally: Thinking like a marketer instead of a researcher to drive insights into action.”
Our first thought was, “marketing research” is not an oxymoron!
Our second thought was, “Wow, a blast from the past!” because it was an issue we commented upon 14 years ago, back in 2007. Etymologically that phrase is normally applied to things previously thought of fondly, now making a welcome return. Which, as it turns out, ironically, isn’t the present case.
This “blast from the past” is emblematic of what Brand Keys believes marketing research should do, and we thought it worth sharing it with you.
It’s an easy 5-minute read and we think it will be worth your time. Because it really is like they say: “Study the past and you’ll actually end up defining your future.”
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