Trump Post-Presidency Brand Plummets
Brand Keys has tracked the value of the Trump brand [...]
62,984,828 Voted In 2016 and the Polls Got It Wrong!
Traditional election polls are snapshots of moments in time, so [...]
Trump Brand Update
The Trump brand has changed. Radically. Five years ago [...]
The Politics of Actually Selling Something to Consumers
Yes, yes, tweets are terrific and social networking is swell, [...]
Extra! Extra! Read All About It! President Less Trustworthy Than Newspapers.
A recent Brand Keys study measured “trust” among readers of [...]
“Fake TV News” Engenders More Trust Than The President
Drawing from our Brand Keys 2018 Customer Loyalty and Engagement [...]
A Postmortem of the Ivanka Brand
Ivanka Trump announced the death of her brand last week. [...]
2017’s Most Patriotic Brands in America As Politics Re-Shape Brands
The 15th annual Brand Keys survey of American brands (in [...]
What Value Does A Fashion Brand Add?
OK, let’s say you have a 100% cotton dress shirt. [...]
Trump Brand Triumphs: The President-Elect Effect
In the wake of changing demographics, shifting party coalitions and [...]