Trump Brand Update
Share this: The Trump brand has changed. Radically. Five years ago the fabulously successful lifestyle brand made a sharp right turn away from the promise of luxury, high living, extravagance, and indulgence and turned into a political brand. Now the […]
Read MoreThe Politics of Actually Selling Something to Consumers
Share this:Yes, yes, tweets are terrific and social networking is swell, but the bottom line is, well, the bottom line. You need to get consumers to purchase your products or services, and not your competitor’s. You need to make profits. […]
Read MoreExtra! Extra! Read All About It! President Less Trustworthy Than Newspapers.
Share this:A recent Brand Keys study measured “trust” among readers of their newspapers-of-choice. Sure, ideology self-defines selection when it comes to subscribing to a newspaper (in print or digital), but “Trust” accounts for 41% of actual newspaper brand engagement. The […]
Read More“Fake TV News” Engenders More Trust Than The President
Share this:Drawing from our Brand Keys 2018 Customer Loyalty and Engagement Index, (www.brandkeys.com) we examined 150 categories and 1,287 brands to determine how much the single value of “trust” contributed to brand engagement and market success. The category, “Media,” was […]
Read MoreA Postmortem of the Ivanka Brand
Share this:Ivanka Trump announced the death of her brand last week. It was famous (“Thanks, Dad!”), but it wasn’t desired. It was famous, but it wasn’t very big. It was famous, yet it only made a tiny flicker in the […]
Read More2017’s Most Patriotic Brands in America As Politics Re-Shape Brands
Share this:The 15th annual Brand Keys survey of American brands (in over 100 categories) has revealed a dramatic shift in consumers’ perceptions of brand “patriotism.” Jeep, Disney, and Levi Strauss continue to top an otherwise dramatically re-drawn list, with brands […]
Read MoreWhat Value Does A Fashion Brand Add?
Share this:OK, let’s say you have a 100% cotton dress shirt. It was probably made in China or Indonesia or one of the 5 factories turning out virtually everything these days. As is, it’s going to sell at retail for […]
Read MoreTrump Brand Triumphs: The President-Elect Effect
Share this:In the wake of changing demographics, shifting party coalitions and voter attitudes, and significant wins in key battleground states, Donald J. Trump defied all political polls to become the United States’ next president-elect. Not only did the win come […]
Read MoreThe Ivanka Trump Brand
Share this:In the wake of the release of a video showing Donald Trump speaking about women in vulgar sexual terms, a study conducted by our New York-based brand engagement and customer loyalty research consultancy Brand Keys revealed that 100% of […]
Read MoreTrump (the Human Brand) Versus Trump (the Presidential Candidate)
Share this: A little more than a year ago, when Donald Trump announced his candidacy for president, Brand Keys asked the question, “Can the Human Brand, Donald Trump, Become Candidate Trump?” To answer that question we conducted a survey using […]
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