Why The “Godfather Strategy” Doesn’t Work When It Comes To Real Loyalty!
Go ahead. Make them all the offers you think they [...]
Good Things Come in Threes
Why do things in threes feel so satisfying? Maybe it’s [...]
Why Consumers Love Lists
Here's why: https://thecustomer.net/passikoff-is-your-brand-on-the-right-list Find out more about what makes [...]
2024’s Most Innovative Brands
This year there have been shifts in consumers’ perceptions of [...]
About Those Brand-Related Choices You Make Each Day. . .
Depending on category and age cohort, 5,950 to 10,500 of [...]
Mind The Gap! And the 2024 TRENDS.
The gap between what consumers expect and what they feel [...]
The Greatest Story Ever Told!
Great stories make brands great. Because storytelling is a great [...]
What Do You Get If You Throw A Brick Through A Flat-Screen TV?
No, not a riddle. An actual marketing question. Here’s the [...]
Identifying Consumer Trends Before They’re Trends
It’s the beginning of the year and there’s been lot [...]
2020 Consumer Complexity WARNING!
We’re pretty sure if you’re reading this blog, you already [...]