Advertising That Gets Consumers to Rally Round the Brand
Share this:Happy July 4th! When you have a moment, we invite you to look at Wise Marketer’s “What Makes A Brand Patriotic and a Customer Loyal.” It turns out it’s not all flags and fireworks when it comes to today’s […]
Read MoreBrand Research and the New Face of Patriotism
Share this:Given the extraordinary degree of political enmity in the United States and the upcoming midterm elections, it seemed an apt time to revisit a survey analysis we cautioned brands (and tangentially, voters) about 2 years ago. It was based […]
Read MoreWhat’s The Price Of An AR-15 To A Brand?
Share this:Dick’s Sporting Goods announced it was ending sales of assault-style rifles in its stores and websites and they would no longer sell high-capacity magazines or sell guns to anyone under the age of 21, regardless of local laws. Dick’s […]
Read MoreAmerica’s Favorite Beer
Share this:Writer Charles Farrar Browne, aka Artemus Ward, noted, “We all can’t be Washingtons, but we can all be patriots.” When he wrote that he was, of course, talking about people – not products. But certain brands think it’s a […]
Read MoreMost Patriotic People in America: 21st Century Version
Share this: Name anyone – alive or dead – you feel best personifies the value of “patriotism” in the United States. For the first time since Brand Keys’ Most Patriotic Brands survey was conducted 10 years ago – in addition […]
Read MoreMost Patriotic Brands in America
Share this:As this is an election year, issues regarding “patriotism” have been raised to even higher levels of debate than usual. So – as it’s coming up on July 4th – it seemed an apt time to look at how […]
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