The BARBIE “Bounce,” the TWITTER Tumble & the Ascendence of AI
The Barbie movie has made $1.5 billion – so far. [...]
Which D2C brands have innovated into the top-50?
20th annual Most Innovative Brands survey 8,100 consumers participated 50 [...]
What’s So Good About Innovation?
Creativity is thinking up new things. That’s good. Innovation is [...]
Don’t Screw With The Mouse!
In retaliation for criticism of Florida’s “Don’t Say Gay” legislation, [...]
15 Brands That Sent Too Many Emails
Emails are not like duct tape. More is not necessarily [...]
Where There Is Loyalty, Point Programs & Discounts Are Of No Use!
Over the past 12 months, conventional notions of what drives [...]
Presidential Polls Don’t Predict
Sorry, they don’t. They’re snapshots of particular moments in time, [...]
What is Loyalty?
Loyalty isn’t some amorphous, disembodied thing. It’s more than points. [...]
C-Suite Advisory: Digital & B2B Brands Consumers Trust Most
"Trust” – an engagement factor in every product and service [...]
And America’s Least Engaging Brands Are. . .
This past February, Brand Keys announced the list of the [...]