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“Trust” – an engagement factor in every product and service category – has become the indispensable connective tissue between brands, loyalty, and brand profitability. 

Consumer expectations for that single  value have increased across  all of the 90 categories and 822 brands we tracked this year, on average by 250+% since 2018.

Sure, consumer expectations increase each year – usually in the 2% to 25% range. So 250% is unprecedented. 

Unprecedented, but not unexpected.

Want to know more about trust, engagement, and brand success and what you should expect? We invite you to read CEO World Magazine’s “Verified Trust = Brand Success.”

Today, loyalty is a fusion of emotional engagement, trust, and an ability for a brand to engage. The brands on top of this year’s category lists know that. 

More importantly they know how.

If we can help, we’d welcome the opportunity to work with you and your team.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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