How Brands Vote
Voting is the 1st duty of democracy. And sometimes even [...]
A MARKETER CHALLENGE: What am I?
Hint: Estimated 20 billion sold each year. 150 million used [...]
Tracking Brand Loyalty
pc magazine looked at our Brand Keys Loyalty Leaders lists [...]
ChatGPT Joins Loyalty Legends, Why Loyalty Is “Boffo,” and This Year’s Top 100 Brands
Loyalty is a leading-indicator of consumer behavior and brand profitability. [...]
The BARBIE “Bounce,” the TWITTER Tumble & the Ascendence of AI
The Barbie movie has made $1.5 billion – so far. [...]
Which D2C brands have innovated into the top-50?
20th annual Most Innovative Brands survey 8,100 consumers participated 50 [...]
What’s So Good About Innovation?
Creativity is thinking up new things. That’s good. Innovation is [...]
Don’t Screw With The Mouse!
In retaliation for criticism of Florida’s “Don’t Say Gay” legislation, [...]
15 Brands That Sent Too Many Emails
Emails are not like duct tape. More is not necessarily [...]
Where There Is Loyalty, Point Programs & Discounts Are Of No Use!
Over the past 12 months, conventional notions of what drives [...]