The Politics of Actually Selling Something to Consumers
Yes, yes, tweets are terrific and social networking is swell, [...]
Why Sears Sucks.
This is not a customer complaint. Would that it were. [...]
Top-100 Loyalty Leaders & 3 Brands Taking Over the World
Brand Keys 22nd annual Loyalty Leaders List is an analysis [...]
Churchill on Branding
There’s a Churchill quote that can be applied to brands. [...]
Back-to-School Lessons for Brands
The 24th annual Brand Keys Back-to-School (B2S) survey conducted among [...]
“Fake TV News” Engenders More Trust Than The President
Drawing from our Brand Keys 2018 Customer Loyalty and Engagement [...]
A Postmortem of the Ivanka Brand
Ivanka Trump announced the death of her brand last week. [...]
Get It Right and Increase Brand Loyalty By 40%
Sometimes a new product introduction can help revive a brand [...]
Does Celebrity Brew Political Ambitions?
Howard Schultz is leaving Starbucks this month. The company announced [...]
Why Retail Is So Hard
You'd think that between the internet, pricing apps, fast-fashion, and [...]