When Your Brand Is Literally Under A Microscope
Shakespeare wrote, “What’s in a name? That which we call [...]
Thou Shalt Not Piss Off Thy Consumer
It comes as no surprise to anyone that COVID-19 has [...]
2020 Loyalty Leaders List: Pandemic Fortifies Loyalty For Some, Kills Off Others
The COVID-19 and economic pandemics have disrupted everything. How we [...]
Pandemic Tests Apparel Shopper Loyalty
Since the pandemic, 22 retailers have filed for Chapter 11. [...]
What Your Consumers Expect
Expectations are ultimately the yardstick consumers use to measure brands, [...]
Some Pizza Mind During The Pandemic
We specialize in brand loyalty because it predicts positive consumer [...]
George Floyd Protests, COVID-19 and the “Oil Spill” Effect On Consumer Expectations.
You can’t just say, “We’re all in it together” or [...]
How To Avoid Bankrupting Your Brand
It’s an unfortunate bi-product of the COVID-19 crisis. Ill health [...]
What Retail Does Next
We’re pretty sure if we’ve learned anything in the past [...]
How To Support Your Brand During This Crisis
Brand Keys has developed an emotional assessment tool that measures [...]