Churchill on Branding
There’s a Churchill quote that can be applied to brands. [...]
Back-to-School Lessons for Brands
The 24th annual Brand Keys Back-to-School (B2S) survey conducted among [...]
A Postmortem of the Ivanka Brand
Ivanka Trump announced the death of her brand last week. [...]
What do you use to fix a broken pizza brand?
Usually, tomato paste. Unfortunately, better claims notwithstanding, that’s not going [...]
You’re Not a “Classic” Brand Just Because They Can Hum Your Theme Song!
Remember this? I don't wanna grow up, I'm a Toys [...]
Get It Right and Increase Brand Loyalty By 40%
Sometimes a new product introduction can help revive a brand [...]
Amazon’s Waterloo?
Ex-Whole Foods CEO John Mackey, warned Amazon that its expansion [...]
Does Celebrity Brew Political Ambitions?
Howard Schultz is leaving Starbucks this month. The company announced [...]
Emailing Can Be Bad For A Brand’s Health
Email marketers claim that emails are all about building relationships. [...]
The Secret of Victoria’s Secret’s Sag
If you ask leading questions whereby respondents tell you what [...]