Brand & Marketing’s Magic Numbers: 6, 11, 18, 20 and 1
Loyalty is 6X more powerful than satisfaction, 11X more accurate [...]
August Is “Brand Innovation Month”
Well, not really. But it could be because this is [...]
Marketing is a lot like sex. . .
. . . everybody thinks they’re good at it! But, [...]
The Why’s & How’s of Sports Fan Loyalty
Sports – teams and leagues – are just like brands. [...]
What is Loyalty?
Loyalty isn’t some amorphous, disembodied thing. It’s more than points. [...]
C-Suite Advisory: Digital & B2B Brands Consumers Trust Most
"Trust” – an engagement factor in every product and service [...]
1 Thing 10 Brands in 10 Categories Have in Common
10 BRANDS: Amazon Kindle Amazon.com AT&T Wireless Avis Discover Card [...]
How Effective Are This Year’s Super Bowl Ads?
It's just two days until Super Bowl kickoff, and we [...]
Brand Research and the New Face of Patriotism
Given the extraordinary degree of political enmity in the United [...]
Trump Brand Update
The Trump brand has changed. Radically. Five years ago [...]