The Best & Worst: An Ode to 2015
We often focus all our thought On things consumers [...]
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Top-5 Categories With Highest Consumer Expectations.
Think about this and what you might do. Imagine what’s [...]
An Educated Consumer May Have Been Sy Syms’ Best Customer, But Today They’re More Difficult To Engage!
The 2014 Brand Keys Back-to-School report card is in: households [...]
More Traditional Gifts Get Lionesses’ Share-of-Wallet This Mother’s Day
According to 5,000 men and women in our annual Brand [...]
Is Sears Serious? From Craftsmen, Kenmore, To Mid-Range Fashion Like Cheryl Tiegs, Back To Luxury Goods Like Jimmy Choo, And Now To Bondage Wear.
JCPenney is not the only major department store chain trying [...]
Sears Opens Luxury Department Offering Rolex, Chanel, Jimmy Choo, Alaia, & Stella McCartney
--> You know the saying “Nothing is more dangerous than [...]
Back-to-School Consumer Spending Gets an Incomplete
The Brand Keys 2015 Back-to-School spending report card is in [...]
Black November
Earlier (and earlier) holiday shopping has become the “new normal.” [...]
Mother’s Day 2017 Spending Up 7%
Clothing appears to be the gift-of-choice for Mother’s Day this [...]
Extra! Extra! Read All About It! President Less Trustworthy Than Newspapers.
A recent Brand Keys study measured “trust” among readers of [...]