Millennials Share, But Boomers Buy
If you think all the Baby Boomers are retiring, it [...]
The Secret of Victoria’s Secret’s Sag
If you ask leading questions whereby respondents tell you what [...]
Why Retail Is So Hard
You'd think that between the internet, pricing apps, fast-fashion, and [...]
Are Demographics Dead?
Merriam-Webster dictionary defines “demographics” as the statistical characteristics of populations, [...]
Sometimes the Business of Brands Is Just Business
We’re pretty proud of our ability to identify what consumers [...]
What’s The Price Of An AR-15 To A Brand?
Dick’s Sporting Goods announced it was ending sales of assault-style [...]
The House Doesn’t Always Win, But Brand Does
If you’ve turned into a news junkie since our most [...]
Brands Face Loyalty and Engagement Shifts
This month we spoke to 50,527 consumers. They were 16 [...]
The Economics of Branding
At Brand Keys we specialize in predictive loyalty and emotional [...]
Getting Your Brand Chosen
"You Are Not In Business To Be Noticed, You Are [...]