How Brands Vote
Voting is the 1st duty of democracy. And sometimes even [...]
ChatGPT Joins Loyalty Legends, Why Loyalty Is “Boffo,” and This Year’s Top 100 Brands
Loyalty is a leading-indicator of consumer behavior and brand profitability. [...]
The BARBIE “Bounce,” the TWITTER Tumble & the Ascendence of AI
The Barbie movie has made $1.5 billion – so far. [...]
You’re Watching Less TV News And Trusting It Less
Recently, viewers have quite literally “tuned out” the news. But [...]
What’s Your TV News Hot-Button?
It’s been two years since we started tracking trust levels [...]
How & Where Media Is Consumed Affects Brand Loyalty. Media GPS Proves It.
To say brand communications matter would be an understatement. Ads, [...]