How Brands Vote
Voting is the 1st duty of democracy. And sometimes even [...]
High Achievement and Haute Couture Branding
They both take place in the framework of very high [...]
A MARKETER CHALLENGE: What am I?
Hint: Estimated 20 billion sold each year. 150 million used [...]
Is Real Patriotism Possible?
Because it’s a more challenging, tribal, partisan, and political landscape [...]
We Invite You to Play “Matchless Marketing or Brand Blunder?”
Here’s a question about brands or marketing or brand-marketing. You [...]
What Major League Loyalty Contributes To Brand Profitability!
Stats appear here: https://thecustomer.net/passikoff-playing-to-win-for-fan-loyalty Go (YOUR BRAND, LEAGUE OR TEAM) [...]
Meeting Your Customers’ Expectations Is Good
Having your brand meet customers’ very high expectations is good. [...]
Mind The Gap! And the 2024 TRENDS.
The gap between what consumers expect and what they feel [...]
The Greatest Story Ever Told!
Great stories make brands great. Because storytelling is a great [...]
Tracking Brand Loyalty
pc magazine looked at our Brand Keys Loyalty Leaders lists [...]