America’s Original Brand
250 years. Duty. Honor. Devotion. You know, brand values: customerland.net/passikoff-a-brand-that-doesnt-need-gimmicks [...]
Loyalty Isn’t Set In Stone – It’s Set In Code.
Here’s Sarah Mahoney’s MediaPost takeaway from Brand Keys’ 17th annual [...]
Why The “Godfather Strategy” Doesn’t Work When It Comes To Real Loyalty!
Go ahead. Make them all the offers you think they [...]
What Do Customer Loyalty & Super Glue Have In Common?
Once a real connection’s made, it's hard to break the [...]
Must-Read Brand Loyalty Insights
I wanted to share an insightful article by Sarah Mahoney [...]
Marketing & Branding Magic: The No. 100
Here’s how to do the trick: https://customerland.net/passikoff-getting-100-on-the-brand-test Find [...]
How Brands Vote
Voting is the 1st duty of democracy. And sometimes even [...]
High Achievement and Haute Couture Branding
They both take place in the framework of very high [...]
A MARKETER CHALLENGE: What am I?
Hint: Estimated 20 billion sold each year. 150 million used [...]
Is Real Patriotism Possible?
Because it’s a more challenging, tribal, partisan, and political landscape [...]