2024’s Most Innovative Brands
This year there have been shifts in consumers’ perceptions of [...]
The Greatest Story Ever Told!
Great stories make brands great. Because storytelling is a great [...]
The BARBIE “Bounce,” the TWITTER Tumble & the Ascendence of AI
The Barbie movie has made $1.5 billion – so far. [...]
The Streaming Wars Just Intensified
Americans currently subscribe to an average of three paid video [...]
Emotional Engagement and the Academy Awards: Odds of Winning
The concept of emotional engagement is pretty straightforward. Consumers have [...]
Brand Loyalty In America Today
Soaring customer expectations are creating an increasingly challenging environment for [...]
MLB’s Most (& Least) Loyal Fans. The Dynamics of Root, Root, Rooting For the Home Team.
The Major League Baseball season opened this week with the [...]
No Candidates of Color This Election, or the Movie Version, “Zero Shades of Black”
Brand Keys has done a lot of political engagement [...]
Most Engaging Brands in the United States
Emotional engagement – a leading-indicator of consumer behavior, loyalty, sales, [...]
2016 Super Bowl Ad Engagement Survey
Only 39% of Super Bowl 50’s advertisers will score big [...]