What do you use to fix a broken pizza brand?
Usually, tomato paste. Unfortunately, better claims notwithstanding, that’s not going [...]
You’re Not a “Classic” Brand Just Because They Can Hum Your Theme Song!
Remember this? I don't wanna grow up, I'm a Toys [...]
Get It Right and Increase Brand Loyalty By 40%
Sometimes a new product introduction can help revive a brand [...]
Amazon’s Waterloo?
Ex-Whole Foods CEO John Mackey, warned Amazon that its expansion [...]
Emailing Can Be Bad For A Brand’s Health
Email marketers claim that emails are all about building relationships. [...]
Why Retail Is So Hard
You'd think that between the internet, pricing apps, fast-fashion, and [...]
Politics And Hashtags Make For Strange Brand Bedfellows
As it’s President’s Day, it seemed appropriate to note how [...]
Brands Face Loyalty and Engagement Shifts
This month we spoke to 50,527 consumers. They were 16 [...]
Why NFL TV Ratings Are Down & Other Predictive Brand Stories
Last March we released our 2017 Sports Loyalty Index. According [...]
The Economics of Branding
At Brand Keys we specialize in predictive loyalty and emotional [...]