Marketing is a lot like sex. . .
. . . everybody thinks they’re good at it! But, [...]
The Why’s & How’s of Sports Fan Loyalty
Sports – teams and leagues – are just like brands. [...]
What is Loyalty?
Loyalty isn’t some amorphous, disembodied thing. It’s more than points. [...]
C-Suite Advisory: Digital & B2B Brands Consumers Trust Most
"Trust” – an engagement factor in every product and service [...]
1 Thing 10 Brands in 10 Categories Have in Common
10 BRANDS: Amazon Kindle Amazon.com AT&T Wireless Avis Discover Card [...]
How Effective Are This Year’s Super Bowl Ads?
It's just two days until Super Bowl kickoff, and we [...]
Brand Research and the New Face of Patriotism
Given the extraordinary degree of political enmity in the United [...]
Trump Brand Update
The Trump brand has changed. Radically. Five years ago [...]
A Brand Wrapped In Bankruptcy Inside An Enigma
The weekend of July 4th Toys ‘R’ Us shut all [...]
Why Sears Sucks.
This is not a customer complaint. Would that it were. [...]