Churchill on Branding
There’s a Churchill quote that can be applied to brands. [...]
Back-to-School Lessons for Brands
The 24th annual Brand Keys Back-to-School (B2S) survey conducted among [...]
Who Are The 20 Most Innovative Tech Brands?
Our 6th annual Most Innovative Tech Brands survey found consumers’ [...]
“Fake TV News” Engenders More Trust Than The President
Drawing from our Brand Keys 2018 Customer Loyalty and Engagement [...]
A Postmortem of the Ivanka Brand
Ivanka Trump announced the death of her brand last week. [...]
What do you use to fix a broken pizza brand?
Usually, tomato paste. Unfortunately, better claims notwithstanding, that’s not going [...]
When Category Values Shift, Hope Is Not A Strategy!
Our 23rd annual Customer Loyalty Engagement Index identified new consumer values that [...]
You’re Not a “Classic” Brand Just Because They Can Hum Your Theme Song!
Remember this? I don't wanna grow up, I'm a Toys [...]
Politics and Patriotism. Consumers and Brands.
So, who do you think is the most patriotic brand [...]
Get It Right and Increase Brand Loyalty By 40%
Sometimes a new product introduction can help revive a brand [...]