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It’s been said that a New Year’s resolution is bound to be broken.

Maybe people set the bar too high. My favorite acknowledgment of that is the one that goes, “My New Year’s resolution list usually starts with the desire to lose between ten and a thousand pounds.” It turns out that losing weight has perennially been No. 1 on New Year’s resolution lists, and that was true this year too.

How do we know? As part of our annual Brand Keys Customer Loyalty Engagement Index (those results will be available January 21st) we ask about what consumers planned for their New Year’s resolutions in 2019. The first 10 are “perennials.” The next ten vary somewhat year-to-year, although this is the first year #12 and #13 showed up!

  1. Lose weight
  2. Eat healthier
  3. Exercise more
  4. Keep my resolutions more than a week
  5. Get organized
  6. Save more
  7. Get out of debt
  8. Spend more time with my family
  9. Be a better person/volunteer
  10. Quit smoking
  11. Spend less time on Facebook
  12. Watch fewer news shows
  13. Get more politically involved
  14. Drink less
  15. Find a new hobby
  16. Get a new job
  17. Read more
  18. Find a new relationship
  19. Travel more
  20. Stress less

Maybe if you can keep #12 and #13, #14 will be inevitable! Maybe #20, too.

Anyway, for 2019 62% of consumers plan to make resolutions. That’s up 4% from last year. On average, only 10% are successful. Maybe that number would be higher if they were called something else, like “New Year’s casual promises” or “Things you think would be a good thing to do but are under no legal obligation to fulfill.”

Or maybe it’s just like Mark Twain said. “Now is the accepted time to make your annual good resolutions. Next week you can begin paving hell with them as usual.”

We wish you success in your 2019 endeavors. Whatever’s on your list.


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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