Black November
Earlier (and earlier) holiday shopping has become the “new normal.” [...]
Brand Research and the New Face of Patriotism
Given the extraordinary degree of political enmity in the United [...]
Trump Brand Update
The Trump brand has changed. Radically. Five years ago [...]
The Politics of Actually Selling Something to Consumers
Yes, yes, tweets are terrific and social networking is swell, [...]
Do No Evil. Unless You Have A Really Good Reason. Then Feel Free!
YouTube Twitter Facebook Instagram Reddit LinkedIn Snapchat Pinterest Yelp Tumblr [...]
A Brand Wrapped In Bankruptcy Inside An Enigma
The weekend of July 4th Toys ‘R’ Us shut all [...]
Why Sears Sucks.
This is not a customer complaint. Would that it were. [...]
No Need For Brands to Reinvent the Wheel. Or Predictive, Cross-Media ROI.
For many years, we’ve urged clients to trust predictive brand [...]
Extra! Extra! Read All About It! President Less Trustworthy Than Newspapers.
A recent Brand Keys study measured “trust” among readers of [...]
Top-100 Loyalty Leaders & 3 Brands Taking Over the World
Brand Keys 22nd annual Loyalty Leaders List is an analysis [...]