A Brand Wrapped In Bankruptcy Inside An Enigma
The weekend of July 4th Toys ‘R’ Us shut all [...]
Why Sears Sucks.
This is not a customer complaint. Would that it were. [...]
No Need For Brands to Reinvent the Wheel. Or Predictive, Cross-Media ROI.
For many years, we’ve urged clients to trust predictive brand [...]
Extra! Extra! Read All About It! President Less Trustworthy Than Newspapers.
A recent Brand Keys study measured “trust” among readers of [...]
Top-100 Loyalty Leaders & 3 Brands Taking Over the World
Brand Keys 22nd annual Loyalty Leaders List is an analysis [...]
Churchill on Branding
There’s a Churchill quote that can be applied to brands. [...]
Back-to-School Lessons for Brands
The 24th annual Brand Keys Back-to-School (B2S) survey conducted among [...]
Who Are The 20 Most Innovative Tech Brands?
Our 6th annual Most Innovative Tech Brands survey found consumers’ [...]
“Fake TV News” Engenders More Trust Than The President
Drawing from our Brand Keys 2018 Customer Loyalty and Engagement [...]
A Postmortem of the Ivanka Brand
Ivanka Trump announced the death of her brand last week. [...]