Marketing Nightmares: Where Monsters Have KPIs
CMOs and Brand Managers aren’t just losing share – they’re [...]
Loyalty Isn’t Set In Stone – It’s Set In Code.
Here’s Sarah Mahoney’s MediaPost takeaway from Brand Keys’ 17th annual [...]
Why The “Godfather Strategy” Doesn’t Work When It Comes To Real Loyalty!
Go ahead. Make them all the offers you think they [...]
DIY Research: What Could Possibly Go Wrong?
Not all projects belong on Pinterest: https://tinyurl.com/2axh2jcy Find out [...]
Research Can Hurt Your Brand
Depends on the research, of course. This research caused Disney [...]
Good Things Come in Threes
Why do things in threes feel so satisfying? Maybe it’s [...]
The Politics of Branding
In politics, absurdity is not a handicap. Branding, however, is [...]
What Do Customer Loyalty & Super Glue Have In Common?
Once a real connection’s made, it's hard to break the [...]
Hemingway On Brand Loyalty: A Farewell to Fickle
In an age of fleeting fads and juiced social networking, [...]
Must-Read Brand Loyalty Insights
I wanted to share an insightful article by Sarah Mahoney [...]