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2016 Back-to-School Consumer Spending Gets a D+
The 2016 back-to-School spending report card for households with school-age [...]
Back-to-School Consumer Spending Gets an Incomplete
The Brand Keys 2015 Back-to-School spending report card is in [...]
An Educated Consumer May Have Been Sy Syms’ Best Customer, But Today They’re More Difficult To Engage!
The 2014 Brand Keys Back-to-School report card is in: households [...]
Smarter Back-to-School Consumers Change Shopping Patterns
Oh, and there’s a new BTS Sheriff in town and [...]
Victoria Secret’s Newest “Blooper Reel” Addition and Other Cool Summer Scoops
“Summertime and the livin’ is easy.” So said George Gershwin, [...]
Every Summer Has A Story
Hope you’re having a good summer. Vacations are a good [...]
Most Engaging Brands in the United States
Emotional engagement – a leading-indicator of consumer behavior, loyalty, sales, [...]
2024’s Most Innovative Brands
This year there have been shifts in consumers’ perceptions of [...]
1 Thing 10 Brands in 10 Categories Have in Common
10 BRANDS: Amazon Kindle Amazon.com AT&T Wireless Avis Discover Card [...]