What’s Your TV News Hot-Button?
Share this:It’s been two years since we started tracking trust levels viewers have for the TV news brands they watch regularly. And while the TV news brand spectrum is as divided as the political landscape, viewers have indicated they’re watching […]
Read MoreUnfriending Facebook & Other Brand Life Lessons
Share this:The contribution “trust” made to brand loyalty increased average of 250% across the 100 sectors and 1,257 brands we track. That was January 2019. It’s up again the first-half of this year too. Another 39%. How well brands meet […]
Read MoreWhat to Do When Ad Campaigns & Logos Don’t Work
Share this:Wells Fargo has struggled to engage (and re-engage) its customers. But recently, the bank’s loyalty numbers improved: 58% to 73%. True, not great when you consider other banks are in generally the high 80’s, but something. Apologies to customers […]
Read MoreThe Politics of Brand Trust
Share this:The President’s ongoing assaults on media trust notwithstanding, viewers do trust their TV news brands. To varying degrees, anyway. Where did the brand you trust most rank in our most recent TV Trust survey? Take a look here. These […]
Read MoreC-Suite Advisory: Digital & B2B Brands Consumers Trust Most
Share this:“Trust” – an engagement factor in every product and service category – has become the indispensable connective tissue between brands, loyalty, and brand profitability. Consumer expectations for that single value have increased across all of the 90 categories and 822 brands we […]
Read MoreExtra! Extra! Read All About It! President Less Trustworthy Than Newspapers.
Share this:A recent Brand Keys study measured “trust” among readers of their newspapers-of-choice. Sure, ideology self-defines selection when it comes to subscribing to a newspaper (in print or digital), but “Trust” accounts for 41% of actual newspaper brand engagement. The […]
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