2020 Consumer Complexity WARNING!
Share this:We’re pretty sure if you’re reading this blog, you already know consumers are complex. The thing is they’ve gotten really complex. How “really complex”? 85% of the path-to-purchase loyalty drivers in our 25th annual Customer Loyalty Engagement Index have […]
Read MoreWhat 62,474 Consumers Said About Your Brand
Share this:62,474 consumers. 85 categories. 833 brands. Brand Keys predictive assessments (a combination of psychological, emotional engagement, and rational evaluations + consumption of your brand’s marketing & advertising, statistically fused) provide. . . The most accurate loyalty assessments available anywhere! […]
Read MoreThe 1-2-3s of Market Expansion. You Need To Pay Attention To Them!
Share this:Three marketing areas exhibited massive expansion Y-O-Y with consequential effects to brand loyalty: Competitive sets, Atypical increases in consumer expectations, and Opportunities for traditional and digital communication outreach and brand engagement. Expansion related to each of those areas resulted […]
Read MoreBlack Friday vs. Cyber Monday
Share this:HERE’S WHAT OUR BRAND KEYS EMOTIONAL ENGAGEMENT METRICS PREDICTED: Earlier holiday shopping would become the “new normal.” More shoppers would shop before Black Friday. Retailers would encourage this consumer-shopping paradigm, and promote “Pre-Black Friday-like” sales. A lot. (It’s a […]
Read MoreJ.C. Penney Blame Game: Blaming Everybody Else Is Great Till There’s No One Left But You!
Share this: No, it’s not a new promotion, but it is the latest excuse for J.C. Penney’s holiday losses. OK, sure, the market hasn’t’ been at its best, but shares of J.C Penney tumbled last week after the ever-struggling, emotional […]
Read MorePredictive Metrics Only Work If They Actually Predict Something!
Share this: If that sounds self-evident, before you go, “well, duh,” think about this: Many companies talk the talk about “prediction” and “predictive metrics” and how everything from neuroscience measures to keeping tabs on tweets, scoring social network shares, and […]
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