Identifying Consumer Trends Before They’re Trends
It’s the beginning of the year and there’s been lot [...]
2020 Consumer Complexity WARNING!
We’re pretty sure if you’re reading this blog, you already [...]
What 62,474 Consumers Said About Your Brand
62,474 consumers. 85 categories. 833 brands. Brand Keys predictive assessments [...]
The 1-2-3s of Market Expansion. You Need To Pay Attention To Them!
Three marketing areas exhibited massive expansion Y-O-Y with consequential effects [...]
Black Friday vs. Cyber Monday
HERE’S WHAT OUR BRAND KEYS EMOTIONAL ENGAGEMENT METRICS PREDICTED: Earlier [...]
J.C. Penney Blame Game: Blaming Everybody Else Is Great Till There’s No One Left But You!
No, it’s not a new promotion, but it is the [...]
Predictive Metrics Only Work If They Actually Predict Something!
If that sounds self-evident, before you go, “well, duh,” think [...]