A Thanksgiving Precis to Black Friday
COVID-induced supply chain issues have caused everything from turkeys to [...]
Black Friday Is Looking A Little Gray
According to our newest poll, 54% of holiday shoppers have [...]
Black Friday vs. Cyber Monday
HERE’S WHAT OUR BRAND KEYS EMOTIONAL ENGAGEMENT METRICS PREDICTED: Earlier [...]
Black November
Earlier (and earlier) holiday shopping has become the “new normal.” [...]
2017 Holiday Spend Survey and the Best Gift For Marketing, Advertising, & Brand Folks on Your List (Naughty or Nice)
According to 11,625 consumers, this year’s average holiday spend will [...]
Only One Shopping Day Left Till Tomorrow!
Two weeks ago we reported 17 months of election coverage, [...]
Shades of Ebenezer Scrooge! REI To Close Stores on Black Friday.
Here’s an idea. Close up your store on Black Friday. [...]
Whether You Call It “Gray Thursday,” “Black Friday,” “Small Business Saturday,” “Sofa Sunday,” “Cyber Monday,” or “Giving Tuesday,” It’s All Just November
As Brand Keys (the only research consultancy that specializes in [...]