Are Millennials To Blame As U.S. Car Sales Hit The Brakes?
Share this:The multi-year boom in auto sales that slowed last year, is predicted to continue to slow into 2020. Are Millennials to blame? It would be an easy-out to blame Millennials for the slowdown, but the fact is reports on […]
Read MoreWhy NFL TV Ratings Are Down & Other Predictive Brand Stories
Share this:Last March we released our 2017 Sports Loyalty Index. According to nearly 18,000 fans, Major League Baseball was rated #1 for fan loyalty and brand engagement for the first time in a decade. They beat out the NFL, perennially […]
Read MoreWhat 60,000 Consumers Said About Your Brand
Share this:Here’s an opportunity for you to know precisely what consumers are saying about your brand: the Brand Keys Customer Loyalty Engagement Index (CLEI). In January, Brand Keys conducts its annual the Brand Keys Customer Loyalty Engagement Index and interviews […]
Read MoreSpeed Defines The Best Of Everything
Share this:Speed does define the best in the marketplace, where expectations regarding what brands deliver move at the speed of the consumer. In the past five years consumer expectations have grown by 30%. More if you’re talking about the tech […]
Read MoreBranding’s Golden Rule: Listen To The Voice-Of-The-Consumer. That’s All We Do.
Share this:Sure, every brand says it does this; that it’s customer-focused and its research always represents the “voice of the customer.” It’s a nice thought but, unfortunately, today most traditional research doesn’t even come close to capturing customer whispers, let […]
Read More2017’s Most Patriotic Brands in America As Politics Re-Shape Brands
Share this:The 15th annual Brand Keys survey of American brands (in over 100 categories) has revealed a dramatic shift in consumers’ perceptions of brand “patriotism.” Jeep, Disney, and Levi Strauss continue to top an otherwise dramatically re-drawn list, with brands […]
Read MoreBeer Manufacturers Are Getting Craftier
Share this: Someone once said, “Reality is an illusion caused by a lack of good beer.” But today they might want to amend that statement to read an “excess” of good beer, as some new category realities kick in. For […]
Read MoreMillennials’ 20 Most Engaging Brands
Share this: That it’s hard to emotionally engage Millennials isn’t a surprise. What does surprise is the way marketers believe that more social networking and entertaining advertising will. But, in the absence of real ROI metrics, counting “shares” and tweets, […]
Read More2015’s Most Innovative Tech Brands
Share this: This year’s Brand Keys’ survey of consumer perceptions of innovative tech brands found consumers’ identification with brands and innovation has broadened. This year they added seven brands to the list of innovation leaders for the first time since […]
Read MoreMillennials Can Be More Loyal Than Other Age Cohorts – But Only If Brands Deliver On Emotional Values & Expectations
Share this:As more marketers have focused on the Millennial Generation with efforts focused on capturing this cohort’s attentions, major budgets are being planned in the mistaken belief that Millennials are less brand loyal than other age cohorts, and require additional […]
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