The multi-year boom in auto sales that slowed last year, is predicted to continue to slow into 2020. Are Millennials to blame?
It would be an easy-out to blame Millennials for the slowdown, but the fact is reports on the death of Millennials buying cars have been greatly exaggerated. As the song goes, it ain’t necessarily so.
Want to see why? Take a look at “Millennials Won’t Buy Cars? That’s Not Actually True.”
While there are plenty of interesting ramifications the Millennial cohort brings to the auto and other industries, perhaps the most important take-away is this: Millennials are looking to the future.
And cars are ultimately going to help them get there.
P.S. Insights like the ones discussed in the attached article were identified via our predictive, emotional engagement assessments. You can use them to help your brand get you to where you want it to be.
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